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These are Mr. Tony Santos and Mrs. Maria Isabel Catis Santos, a Pandacan couple who were featured in Business section of Inquirer just recently.
They used to have a bakery “along a busy road in Manila’s Pandacan area” (as Inquirer put it) but had to close it due to human resource problems. Where was this bakery?
Anyway, after they shut down their shop, they were still receiving orders from neighbors. And they wanted “puto“. Eventually, their new venture got bigger and they were receiving orders from Visayas and Mindanao. And this happened when the couple realized the potential of the business and after they took a “targeted” classified ads. It is called MARKETING.
The business expanded, and the couple added new mixes, like “kutsinta” and other Filipino delicacies. Consequently, they were getting invites from different places to conduct free cooking demonstrations. This allowed their business network to expand more rapidly. Reason why the business obtained a name: MICS, initials of Tony’s wife – Maria Isabel Catis Santos.
The point is you have to market your product to potential customers. TARGETED MARKETING is one of the key ingredients to a successful business. So for those who are planning to start a business, read the Santos’s story on Inquirer, you’ll pick up good lessons about marketing, hard-work, and success.
And to Mr. and Mrs. Santos (if by any chance you landed on this post), maybe you could give us some samples of your delicious puto and other kakanin. :P
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News and photo source: Inquirer.net
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talagang super famous at bonggang-bongga ang delicacies nila…para na rin namin silang pamilya, kasi laging present ang produkto sa lahat ng special gatherings ng angkan namin… long live mang tony and his family… salamat sa pagshare ng inyong talent at nabubusog nyo ang madla
saan ba nakakabili ng podukto nila?
pwede ba libre mo na lang kmi volleymav? :mrgreen:
we used to operate “Say Yes To ISABEL Cakes & Pastries” along Laura St. near opposite Flerida St. in the early ’80s.our business scheme attracted many enterprising families from different parts of the country, as far as Laoag in Ilocos Norte and down from Cagayan de Oro. We have made good friends of these business associates and that relationship goes beyond making money…to fostering nationalism.the one sorry experience though of many of our visitors here in Pandacan is when they are overly charged by tricycle drivers…after they get a lousy tour of the area when the drivers seemingly appear not knowing our address!they come the next time, but wiser than before; I even fetch them from Liwasang Balagtas to make sure they get a pleasant welcome and that they will continue to do buasiness with us.we will not only send you samples of our top selling cooked products, we invite also your subscribers to a FREE cooking demo and business orientation…just give us a call at 564-9031 or 564-2759. See you soon!btwy, we are also supporting the Buling-Buling sa Sto. Niño ng Pandacan come January 17, 2009.
wow! free demo!
come one, come all! lets all help the buling-buling a feast for all!!
:D
Thanks for stopping by Mang Tony! Aasahan po namin yang free samples and demo! :P
By the way, we can add your business in our directory section, just give us a photo of your place, exact address, and contact numbers (phone, fax, website, email). Ipo-post po namin ang MICS.
Thanks and hope to hear from you again!
Here’s the link for Buling-Buling 2009.
Regards to Aling Mai!
sir tony, thanks for sharing your story. naway marami pa kayong ma-inspire sa buhay at negosyo.
hmm…the tricycle drivers´ story sounds very familiar…for sure pinalagpas lang un ng mga bisita nyo, sobrang gusto pumunta sa lugar nyo hehehe.
How about “Archive for ADB” instead of B.A.D., i.e., areas, development, & business. Medyo negative ang dating ng B.A.D…..siuggestion lang naman. :D
Noted, Mang Tony. :P Nagmi-meeting din po ang group for the improvement of the site (categories, layout, etc..)
Hi volleymav,
Salamat! Sino’ng angkan ba ‘yan at nang mabisita ka namin minsan…:)
Saan kaya namin pwedeng ipadala ang cooked samples para sa inyo, kiko & company? :D
Uy salamat po Mang Tony, ngayon pa lang natatakam na ako…
JayZ, Kiko, & company: eh wala pa din kayo ipinada dalang address kung saan dadalhin ang kakanin! :(
Kiko, guys, pag-usapan natin to bukas… baka magbago pa isip ni Mang Tony. :P
sige na nga, sacrifice muna ako, sa bahay muna nmin pra walang away :mrgreen:
Cooked samples? Parang interested ako jan, haha!
@Mang Tony, sige, email po namin sa inyo kung san ipadadala. :P
@Amor, malapit ata sa inyo sina Mang Tony eh. :P Mukhang magugustuhan ni Sean ang mga kakanin.
Mga kaibigan, alam ba ninyo na dahil nabasa ng mga taga ABS-CBN Foundation ang istorya ng MICS sa PDInquirer ay tumawag sila sa amin at inaanyayahan akong maging resource person sa kanilang livelihood projects? Nagschedule sila ng appointment sa susunod na linggo para pag-usapan ang detalye. Sana ay may malaki akong maitulong at maiambag sa kanilang panukala para sa ikabubuti ng kanilang mga beneficiaries; at sa ngalan ng Pandacan malamang na tanggapin ko ang paanyaya. :D Mang TONY
magandang balita yan ah. sana nga marami pa matulungan nyo Mang Tony, sa hanapbuhay at inspirasyon sa pamayanan :D
dapat e meron rin tyong interview column ng abs-cbn kay Mang Tony dito para mabasa rin ng mga kababayan nating nasa ibang bansa.
ang alam ko kc e nakakaabot ito sa America at hanggang Denmark at New Zealand! Nababasa nila ito at pwede ring makatulong ito sa kanila.
Sana po ay huwag kayong magsawa Mang Tony sa pagtulong sa kapwa at pagbahagi ng inyong mga kaalaman.
B.R.E.A.D. is definitely better than B.A.D.! Congrats to you guys! A very good job done. :D
Thanks Mang Tony! We knew you’ll like it! :P Credit goes to Andres for his creative acronym-making skills! :D
http://www.youtube.com/watch?v=QXPlGKbB1SA
We just uploaded the procedure in making Puto Especial in YouTube, at the above link, for those interested to find out how to make money from their kitchen starting with minimal capital. View it and be convinced! :-)
nice find Kiko!
Mang Tony,
May picture po ba kayo ng front ng office nyo so we can officially add MICS commodities, Inc to our directory. We’ll also use your youtube clip, btw.
Hintay lang kayo sa litrato ng harap ng aking tahanan at tindahan at opisina, baka matapos ang isang linggo; kasi nagpapagawa pa ako ng mural sa harapan ng aking pader na may kinalaman…a basta, makikita na lang ninyo. may natuklasan kasi akong isang talino sa pagguhit at pagpinta na isang karaniwang manggagawa at ibig ko din siyang bigyan ng pagkakataon na maipamalas ang kanyang angking talento.
Btwy, instead of native kakanin, we believe you should try a younger type of choco craze: the choco crinkles…it is slowly but surely gaining popularity in our outlets and hopefully will become one of our best sellers soon. You are free to send somebody to pick up your trial pack anytime this week per address I have given to Jay.
But you may still have the kakanin next time!
With all due respect to Ms. Chupsie Medina, feature writer of Business Friday of Inquirer.net, ours is not a story of “a mix of luck but of blessings and fullfilment of the Lord’s design in our lives. For only after we did accept Jesus as our Lord and Savior that the course of our lives moved away from darkness to light, from failure to success, from mediocre to distinguished! Thus, for those who wish to be victorious, not only successful, make God the center of your lifestyle; and as our battle cry has it, “Kapag Diyos ang inuna, Buhay ay laging sagana”.
JayZ: One week ago we baked some crinkles for your group and we thought you will pick them up; we brought them yesterday at St. Clare hoping to find Andres for our weekly accu session but he was not around. So we are almost tempted to give these away to some interested other parties…of course with your consent naman!
@ Mang Tony: dumating rin po ako nung sabado, na huli nga lang po ako ng dating :P . kakausapin ko na lang po ang mga kasamahan ko para kami na po ang magsadya sa bahay niyo kung inyong papahintulutan, o kaya e tawagan muna nmin po kayo para sa takdang panahon ng ating pagkikitang lahat. maraming salamat po!
@ Mang Tony: salamat po sa pinadala ninyo kay andres na crinkles. Ngayon ko po napatunayan na masarap talaga ang gawa ninyo. :-) tamang-tama yung lasa, hindi nakakasawa. salamat po ulit.
salamat po marami!
mang tony, ok sa alright ung crinkles, wa ako say! :D
2 thumbs up! 8)
wag nga pala kayo magsasawa :mrgreen:
Naku JayZ, Miyong, at Andres: Naisahan namin kayo! More than one week na after nabake yung crinkles, nainip na nga kakaintay sa inyo. Huwag kayong mag-alala, yung aming puto espesyal (na naka-upload sa youtube) kailangang makain ninyo a day after naluto yun. Kaya pag yun ang sked, wag kayong patay-patay sa pagpik-up! Maraming salamat din sa inyo. . . MAI at TONY :roll:
mang tony! hindi po halata
sabagay, sanay sikmura namin dyan. sa pandacan pa, ung mga handa mula noche buena, umaabot ng pyiesta…hahaha.
mang tony! hindi po halata
sabagay, sanay sikmura namin dyan. sa pandacan pa, ung mga handa mula noche buena, umaabot ng pyiesta…hahaha. salamat po ulit
mang tony, wla nman po sa tagal ng paggawa o nung nagawa eh, nasa lasa pa rin magkakatalo at ang masasabi ko ay… hep! hep! hooooraaaaay!
wag po kayong magsasawa sa kaka-sample :mrgreen:
Mang Tony, ako po ay dehado sa aking mga kasamahan dahil wala po ako sa Pandacan. Pwede ho ba mag-sample ang aking ka-pamilya? :P Kung okay lang po ay sasabihan ko sila, para makatikim rin sila (at ako na rin). Sasabihan ko rin sila na kunan ng larawan para-bump itong topic. ;)
Hi po, can I get a sample of your choco craze: the choco crinkles..i want to try this christmas as giveaways and a new taste for my kids…favorite po kasi nila ang crinkle..and thank you po sa lahat ng naitulong nyo sa mga kababayan natin sa pandacan at sa paglinang ng sining. Thanks and God Bless,
Dear Marjo,
Thank you for your kind comments. May we invite you to drop by at our Pandacan workshop for your samples of choco crinkles & other kakanin products? We are at 2170 F. Balagtas St., near corner Flerida St, in Pandacan. Our office hours is from 8am to 5pm, Mondays thru Saturdays. And if you are fond of cooking, you may also start making extra income from home using our premixes. You may look for Ging …but if we are around, we will be pleased to meet you! :D
hi sir tony and mam mai….querry lng po….si mam mai ba naging teacher sa zamora?when i see her picture in this forum..she reminds me one of my teacher there in jzes….tnx
Dear Archaryan,
We hope seeing Mai’s photo reminds you of good memories in your jzes’ days…nonetheless, she has never taught in any school, though she comes from a family of teachers; but she was once a registered nurse before she settled to become a business partner in MICS. She is from Zamboanga City!
ryan, mukhang mabait lang si mam mai pero hindi natin sya naging titser sa zamora. :)
hehehe,tnks a lot sir tony,makakatulog na ko nyan ng mahimbing hehhehe,anyway she looks familliar to me,hope i can visit your store and eat some yummy yummy cakes and pastries when i come back,and also meet personally all the staffs of 1011,sori tlga jayz and jojit i cant attend our reunion,anyway pls post your pics here in 1011…sir tony and mam mai…more power and may you make and bake more delicious & healthy cakes for pandacenos for all occassions
@mang tony: meron ho ba kayong protein bar? gaya ng mga pang body builder?
maligayang kaarawan po Mang Tony….
sana po ay pagpalain pa po kayo ng Maykapal!
maligayang bati po Ginoong Tony Santos!
sana po ay marami pa po kayong matulungang tao sa loob at labas ng Pandacan!
mabuhay po kayo!
Naku Andres at Batang Kalye! Maraming salamat sa inyong pagbati, pero pararatingin ko sa bunso kong anak na dalaga iyan. . . siya ang nagdiwang ng kaarawan kasama ang mga kabataan! Sa Agosto pa ang aking birthday . . . wag naman ninyo akong patandain agad! Bukod pa dun, ang kinukumbida ko sa aking kaarawan ay ang mga may kapansanan: bulag, pipi, bingi, pilay, atbp. Maligayang bati sa inyo sa unang Linggo ng Adbiyento!
Mga kaibigang Miyong, Kiko, at Andres:Natanggap ba ninyo ang upload na pics ng aming store location? :-)
Maligayang Pasko sa inyong lahat na bumubuo ng pandacan1011.com! Nawa ay magharing lagi sa inyong puso ang mensahe ng pag-ibig, kapayapaan, at kagalingan! Puspusin nawa kayo ng Diyos ng lahat ng pag-papala at biyaya! Maraming, marmaing salamat sa inyong tulong . . . laging nagmamahal sa Diyos at bayan: mang TONY at ate MAI at MICScomm :D :D :D
Maraming maraming salamat po Mang Tony and Ms Mai. Malaki rin po ang naitulong nyo sa aming lahat dito sa 1011. May you and your family have a long, happy and healthy christmas and throughout the year.
We will soon be resuming our free livelihood seminars with cooking demonstrations at our workshop to help alleviate the economic condition of our beloved kababayans in the face of global economic crisis. Please get in touch with us at 564-9031 and 564-2759 for scheduling. We also conduct the same outside of our head office upon invitation, please don’t hesitate to let us know your needs. Remember, there is money in your kitchen. . . let us help you find it!
We are giving away 25 free CDs ( on cooking demo of how to use our premixes ) to the first 25 residents of Pandacan who wish to start their own business from home. This offer is good only from February 23 to 28 in celebration of our 25 years in the business of promoting livelihood projects from the comfort of one’s home with minimal start-up capital.
saan po makukuha yang mga cd mang tony?
may kasama rin po bang crinkles ung cd? joke!
Katatapos lamang naming magcooking demo sa limang (5) libraries ng City of Manila (i.e., Pandacan, Bacood, Paco, Sta. Cruz, Fugoso) sa buwan ng Marso. Nagsidalo ang mga kapitbahayan ng mga nasabing aklatan sang-ayon sa programa ng Manila City Library na maghatid ng livelihood opportunities sa nasasakupan nito.
Gayun din, isang matagumpay na cooking demo ang ginawa namin sa Department of Environment and Natural Resources sa main office nito sa Visayas Ave., Quezon City noong Marso 20. Ito ay dinaluhan ng halos 150 participants mula sa iba’t ibang sangay ng DENR sa Kamaynilaan.
Bukod pa ito sa naganap na livelihood workshop na aming ginawa sa Philippine Coconut Authority (PCA) sa QC sa pagtataguyod ng PCA Employees Association noong huling linggo ng Pebrero.
Sa buwan ng Abril ay nakahanay na rin ang mga paanyaya mula sa iba’t ibang samahan sa San Mateo at sa Cainta, Rizal.
Maraming mga maybahay ang nahihikayat magsimula ng maliit na negosyo mula sa kanilang tahanan gamit ang maliit na puhunan sa ngayong panahong kinakailangan ang sipag at tiyaga para malabanan ang epekto ng global financial crisis.
Magkagayun man, bukas pa rin kami sa paanyaya upang madala ang business opportunity ng MICS Commodities sa iba’t ibang dako ng Luzon at Kamaynilaan. Makipag-alam lamang po sa aming tanggapan para sa eskedyul. Maraming salamat po!
Kiko: sabi nga sa bahay may naghanap daw na Kiko sa akin habang nasa miting ako nang paghahanda para sa Araw ng Pandacan kagabi. Sa Linggo text mo ako kung anong oras ka pupunta at nang masalubong kita ng isang banda ng musiko!
Hello Good Day po magtatanong lang po sana ako kung meron po kayong libreng seminar para sa pagawa ng mga native kakanin kc po ito pa requirement ng hipag ko siya po ay nag aapply papuntang Canada. Maraming salamat po.
Dear Susan: We have no schedule of free cooking demos yet for the month of |uly, we usually have this in the first quarter of the year. However, we have CDs for sale of the same cooking demonstration minus the hands-on portion. You may avail of this perhaps and help your sister-in-law meet that requirement for Canada. Pls. take note though that our business is on premixes and she may not yet find our products in Canada! But she may get some good ideas how the kakanin are done by viewing the CD. Thanks for the inquiry . . .MAI & TONY
Thank you to all our Balikbayan friends coming home from different parts of the world this summer!
Tunay nga na kung saan-saan na talaga matatagpuan ang mga Pilipino at ang kanilang pamilya. Gayunman, pagbisita nila sa Pinas hanap pa rin nila ang mga kakaning Pinoy. Kaya naman sa mga Balikbayang patuloy na nagsasadya sa aming tindahan at piniling premixes ng puto, kutsinta, bibingka, maja-maja, atbp. ang ipasalubong sa kanilang mga kaanak pagbalik nila sa US, Canada, Australia, Saudi, Hongkong, atbp. , MARAMING, MARAMING SALAMAT PO!
Ma-enjoy ninyo sana ang sarap ng tunay na lasang Pinoy pagbalik ninyo sa inyong mga mahal sa buhay!
[...] The Success of MICS – Pandacan couple Mr. Tony Santos and Mrs. Mai Santos were featured in business section of Inquirer.net because of their passion-driven success. [...]